We recently ventured into that fast lane where real estate and mobility converge--and caught up with three practitioners who are adept at taking their show on the road. Buckle up. These road warriors mean business.
Ideal as a house may be for an empty nester, saying so in your ads could plunge you into legal hot water. Watchdog organizations could, and frequently do, claim that such ads discriminate against families with children.
A growing contingent of savvy brokers are opting to turn their offices into cultural reflections of the neighborhoods they serve. Tough work, sometimes, but those who pursue multiculturalism in their offices say the benefits range from ensuring adherence to fair housing laws to gaining new access into the burgeoning ethnic markets.
The Internet Advertising Bureau reports that online advertising totaled $906 million in 1997.American Express, General Motors, Pepsi, FTD Florists—the bigwigs of TV advertising—have all taken the cyber plunge. At stake is the buying power of 100 million Internet users worldwide, 40 million of them in the United States.
It would have been hard to forecast 30 years ago when President Johnson signed the Fair Housing Act, but in 1998, equal opportunity is becoming a matter of economic necessity. Tap into the burgeoning minority market, and you can reap big rewards for yourself and your company.
One way real estate companies have found to throw their hats into the lucrative arena of employee relocation is by starting corporate calling programs. These programs reach out to employers, offering to them the kinds of relo services once deigned the purview of third-party relocation companies.
HUD is now offering a publication--Manual for HUD Approved Housing Counseling Agencies: Homeownership Opportunities for Women Supplements--to help you market your services to potential women homebuyers and help more women get to the closing table.
Mounting industry competition and complexity often claim the careers of practitioners before they’ve begun, so some companies are making like Vince Lombardi and developing mentoring—or coaching—programs.
Do techno-tools really pay for themselves and go on to boost your bottom line, or are they mostly hype? We located five practitioners who plunked down some cash for technology and managed to measure their results.
For all their cell phones and Web pages and laptop computers, many companies still process forms the old-fashioned way: Pull a master form from a drawer, into the copier it goes, then into the typewriter . . . again and again until all the documents are complete. Oh, brother.