Scott Schang is a branch manager at Broadview Mortgage’s Katella team in Orange, Calif. His approach to marketing has been to develop niche opportunities within specific demographics of online homebuyers. Schang’s expertise includes WordPress, content marketing, and online lead generation and conversion. Reach him at Scotts@BroadviewMortgage.com. Visit FindMyWayHome.com for more information.
Approach the promotion of your local experience and expertise with the needs of your consumers in mind. Before you know it, you’ll be a trusted resource — and the person they turn to when the time comes to buy or sell their homes.