Seth Price has spent 20 years in digital marketing, consulting for more than 300 companies during that period, including 19 of the FORTUNE 500. He serves as vice president of marketing at Placester, the fastest growing real estate website provider in the United States (and a REALTOR Benefits® Program partner). Seth is dedicated to providing social media and content marketing advice and counsel to the tens of thousands of real estate professionals and brands that he serves. You can find more about Seth on his blog, SethPrice.net, or at Placester.com/academy.
Personal branding isn’t just about getting people to believe you’re good at something. You actually have to be good at it for your message to resonate. The key is to back your brand up with true authenticity. Here’s how.