Too Many Errors Found in Listing Information?

June 10, 2011

Some real estate professionals say they are finding too many errors in property information online and that agents need to do a better job of making sure listing details are accurate and up-to-date.

For example, Troy Deierling, a real estate professional in Sedona, Ariz., recalls a client recently asking him to set up appointments for three homes he viewed online for-sale. However, Deierling discovered all three of the properties had been sold and had been off the market for three months, despite the postings online that indicated otherwise.

While more buyers are turning to online home searches, the information they find may not always have the latest information, such as failing to indicate the latest price cut or even whether the home is still on the market.

Nearly a quarter of the data that real estate professionals individually submit for posting on real estate Web sites is never updated when changes are made to the price or when the property is sold, according to a recent report by Trulia.

While real estate listing Web sites say they try to keep a lookout for errors, many of these sites rely on MLS feeds. As such, real estate professionals need to make sure to keep their listings on the MLS current and listing details accurate, industry experts say.

Source: “Where Real Estate Listings Fail,” SmartMoney (June 8, 2011)

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