Think Beyond '.com,' More Web Domains Coming

June 21, 2011

A governing body for the Internet’s naming system recently approved a plan to increase the number of top-level Internet addresses, which means current popular Web domains like “.com,” “.org,” and “.net” will get more competition.

ICANN (Internet Corp. for Assigned Names and Numbers) voted to allow the use of practically any word in any language. That opens up the opportunity to even use your name as a Web domain. For example, instead of “” for your Web site, you could now use “John.Smith” for your Web address.

“Today’s decision respects the rights of groups to create new top-level domains in any language or script,” said ICANN CEO Rod Beckstrom in a statement. “We hope this allows the domain name system to better serve all of mankind.”

For those interested in getting a new top-level domain under the new rules, applications will be accepted starting Jan. 12, 2012.

Source: “Attention, Cyber-Squatters! ICANN Expands Web Domains,” Forbes (June 20, 2011)