Attract Short-Sale Business Through Your Site

July 25, 2011

Developing a targeted Web site that is focused on responding to the needs of distressed home owners can help send more leads flowing your way, according to Tricia Andreassen, CEO and founder of Pro Step Marketing. Andreassen recently highlighted several steps to developing a short-sale Web site in an article at RISMedia. Among her suggestions: 

Answer common questions.Sellers will likely have a lot of questions about a short-sale transaction, and some may not even be entirely sure what it even is. Be sure to include on your Web site what a short sale is and how it differs from a foreclosure. Also, be sure to include how a foreclosure and short sale may affect their credit or even their job. 

Pay attention to your domain name. Buy a domain name -- the URL for your web site -- that reflects the message of your site. Andreassen points to the example 

Have calls to action. Include “clickable engagement points,” as Andreassen refers to them, on every page of your site, such as buttons that say “Know your options; click here,” “What is HAFA?” or “Free Reports” (which links to reports about short sales). 

Include video messages and testimonials. Andreassen says that a personal video from you about how you can help home owners facing foreclosure can have a big impact. Also, she suggests including testimonials from home owners you’ve helped.

Source: “6 Keys to Building a Short Sale-Targeted Web Site,” RISMedia (July 25, 2011)

Read more: Handout for Customers: Navigating Short Sales