New Tools Help You Get Recommended Via Facebook

July 29, 2011

About 90 percent of consumers trust recommendations from people they know, according to a Nielsen study. Consumers also are much more likely to buy a product or use a service when recommended by a friend. 

In harnessing the advantage of that friend-to-friend recommendation, several companies this week launched apps that allow real estate professionals to receive and show off recommendations on Facebook.  

For example, real estate professionals who have a Trulia profile can now ask their contacts to recommend them on Facebook or through e-mail. Then, via its newly launched Social Search tool, all of those Facebook recommendations get integrated into Trulia’s Find a Pro directory. As others search the directory by name, keyword, or geographic area, they’ll be able to see real estate professionals who their Facebook friends may have recommended. The Facebook recommendations are also published on the real estate professional’s Trulia profile, the endorser’s Facebook profile, and the Facebook news feeds of the endorser’s friends, the company notes. 

"Real estate professionals have long since cited word-of-mouth and referrals as one of their primary sources of business,” George Gerstenfeld, Trulia’s senior vice president of business services, said in a statement. “Trulia Social Search provides a more efficient way for agents to receive digital referrals from their clients, maximizing their reach with each recommendation they receive.”

Meanwhile, Oodle also announced this week a tool to help real estate professionals solicit testimonials or recommendations via Facebook with its Oodle Recommendations App. The recommendations are shared with friends in the Facebook news feed, posted on the real estate professional’s own Facebook wall, and featured in a Recommendations Tab on your Facebook page. The recommendations are also included whenever your listings are displayed in Facebook’s Marketplace. 

Source: “Trulia Launches Agent Recommendation System,” Inman News (July 28, 2011) [Log-in required] and “Oodle Launches Facebook Recommendations Application for Real Estate Agents,” Centre Daily Times (Pa.) (July 26, 2011)

Read More:
Engage Your Audience on Facebook

Selling on Facebook