Social Networking Reaches New Milestone

August 29, 2011

Social networking is getting even bigger: Half of all American adults now say they use a social networking site, according to a new survey by the Pew Research Center. Six years ago, only 5 percent of adults reported using social networking sites, such as Facebook, LinkedIn, or MySpace. 

Women between 18 to 29 years old account for the “power users” of social networking sites, according to Pew. Nearly 90 percent of women in that age group use social networking sites, with 69 percent saying they use it every day.  

Young adults still tend to dominate social networking and are twice as likely to use social networking sites every day than older adults. Overall, 83 percent of those in the 18-29 age bracket say they use social networking sites, compared to 51 percent aged 50-64. 

While social networking has blossomed over recent years, the Internet is still most used everyday for e-mail and search, according to the survey. Sixty-one percent of survey respondents said they went online every day to check e-mail, nearly 60 percent for search, and 43 percent who reported checking social networking sites every day.

Source: “Half of America Is Using Social Networks,” The New York Times (Aug. 26, 2011)

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