REBAC Survey Offers Ideas to Connect With Buyers

August 30, 2011

The 2011 member survey by the Real Estate Buyer's Agent Council (REBAC), a wholly owned subsidiary of the National Association of REALTORS®, indicates that almost three-quarters of buyers' agents carry smartphones for real-time communications.  Another 75 percent regularly use social networking sites to cultivate relationships with buyers, with 65 percent noting a preference for Facebook. 

More than 50 percent of those polled use blogs, particularly RISMedia and Inman, to keep abreast of market conditions for their clientele; and more are taking steps to ensure that their Web sites can be viewed on mobile devices. 

The survey also reveals that members are using innovative ways to thank clients after closings and are promoting their Accredited Buyer's Representative designation on marketing materials.  They find that the negotiating skills and technology resources they receive as member benefits to be particularly useful.

Source: "Fresh Ideas to Build Buyer Business," RISMedia (08/29/11)

© Copyright 2011 Information Inc.

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