More Americans Embrace Smartphones

August 31, 2011

About 35 percent of Americans aged 13 and older who use mobile devices now have a smartphone, according to new data by market analysis firm ComScore. The number of people who have smartphones increased 10 percent in July to 82.2 million people.

And Google Android is taking the lead in the U.S. smartphone market.

ComScore’s data from July shows that Android devices accounted for about 42 percent of the smartphone user base in the country -- that’s up from 36 percent three months prior. Meanwhile, Apple only slightly increased its share during the three-month time period ending in July, from 26 percent to 27 percent. 

Research in Motion's Blackberry platform continues to lose ground, dropping 4 percentage points in that three-month period to 21.7 percent of the market. Microsoft and Symbian also continue to see their market share decrease too. 

Here are the following top smartphone platforms and the market share of smartphone subscribers they boast, according to ComScore’s July data: 

  • Google: 41.8%
  • Apple: 27%
  • RIM: 21.7%
  • Microsoft: 5.7%
  • Symbian: 1.9%

Source: “Smartphones: Android Pulling Away From the Pack,” Forbes.com (Aug. 30, 2011) and Number of Smartphone Users Jumps 10%,” Inman News (Aug. 30, 2011) [Log-in required.]

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