What's the Best Day to List a Home?

October 19, 2011

List a home on Friday and you’ll have a greater chance of success when selling it, according to Redfin, which analyzed 1.2 million listings in 16 markets over 21 months to determine the best day of the week for selling a home. 

In every market analyzed, Redfin found that homes listed on Friday were 12 percent more likely to sell within 90 days. What’s more, the company found that homes listed on a Thursday or Friday sold for slightly closer to the list price: 94.4 percent compared with 93.9 percent for homes listed on a Sunday or Monday. 

Homes listed on Friday were viewed 19 percent more by buyers than homes listed on any other day of the week, according to Redfin’s study. 

"Our theory is that since home buyers tend to tour homes on the weekends (Saturday and Sunday have 2.5 times more tours per day than weekdays), homes listed on Fridays are the freshest in buyers' minds when they're making their weekend plans,” the brokerage said in a blog post about the findings. “It also seems likely that many home buyers sort their weekend 'must see' lists by date listed, going to see the freshest homes first so they have the best chance of getting in on a potential good deal before other buyers. These factors put homes listed on Friday in front of more touring buyers on the weekend. More tours leads to more offers, and more offers leads to a better price and a better chance of selling.”

Source: “Best Day to List Real Estate for Sale: Friday,” Inman News (Oct. 18, 2011)

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