Maximize Your Business Potential on LinkedIn

November 4, 2011

To maximize the potential of LinkedIn for positioning yourself as an expert in your local market and to generate new business, real estate agents must first create a strong profile that is easily located and makes a good first impression. 

Use your real name in the name field, upload a profile photo using your name in the digital file name, and include a few of your top business keywords in the headline that appears below their name and in LinkedIn's search results. 

When inputting your three main URLs, use the "Other" field rather than "My Blog" or "Personal Website" so that the link is personalized instead of simply stating "Company Website." 

Agent profiles also should include a link to your Twitter profile, a keyword-like list of your specialties, current and past job information, and a summary featuring top keywords to make your profile easier to find in searches and showcase why you're the best agent in the market. 

Make your profile visible to the public and search engines by selecting the appropriate options under "Settings." 

Additionally, agents should send personal e-mails to LinkedIn contacts with whom they have a past business relationship to seek recommendations and testimonials. 

Finally, as an agent, you'll get the most out of LinkedIn if you actively use the site to post updates, connect with people through groups, and contribute answers to questions asked by users about the real estate industry.

Source: "LinkedIn for Real Estate Agents," RealtyBizNews (10/27/2011)

(c) Copyright 2011 Information, Inc.

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