Top Priorities of Single Female Home Buyers

November 7, 2011

Single female households continue to grow: About 20 percent of recent home buyers were from single females, according to National Association of REALTORS® data. 

So how can you reach this growing segment of buyers with your marketing? An article at Realty Times notes the following characteristics female buyers tend to want in a new home:

Proximity to family: Female home buyers tend to say they want to live closer to their extended family than their job. 

Safety. They’ll likely want to review crime trends for neighborhoods, streets, and buildings as safety tends to be a big priority for female home buyers. 

Traditional use. According to a recent Coldwell Banker survey, men are four times more likely than females to turn an extra 12' x 12' foot space into an entertainment room, but females tend to be more traditional in their sense of space. Realty Times notes that while you may point out to a male home buyer all the extra rooms that can be made into media centers or entertainment rooms, a woman is more likely to respond to seeing a house how it already is. “She’ll come up with her own plans,” the article notes. 

Source: “Single Female Friendly Marketing,” Realty Times (Nov. 4, 2011)