Tips for Selling a Home in the Winter

November 11, 2011

Traditionally, the time from Thanksgiving to New Year's Day can be some of the slowest time of the year for home buying due to the holidays and the often less-than-perfect weather. But that doesn’t mean sellers can’t sell during the winter months. In fact, with decreased inventories, sellers may have a better chance to standout and face a buyer pool with more urgency to settle down. 

Experts offer some of the following tips for selling a home in the winter: 

Stage it: Stagers can arrange furniture so that selling-points in a home don’t get overlooked, paint rooms inviting colors, and have the know-how to give a home a cozy winter feel. Display photos of the home that also show it in warmer summer months. And don’t forget to turn up the thermostat in the home so buyers are comfortable from the moment they step through the door."If you have a vacant house in winter with the heat turned down to 50, chances are someone will make a very low offer," Loren Keim, a real estate broker, told the Associated Press.

Price it right: "If it's priced properly, it will sell any day of the year," Katie Severance, a broker for RE/MAX in Upper Montclair, N.J., told the Associated Press. 

Show the way: Keep sidewalks and driveways clear of snow, ice, and leaves--giving potential buyers a clear path to your listing’s front door. 

Light it up: There’s less daylight in the winter months so it’s even more important to keep all the lights on as well as open blinds and drapes for natural light. Keep the home well-lit even when you’re not there so the home still looks inviting to passersby who drive by in the evenings after work.

Source: “Selling Your Home? Some Tips for the Off-season,” The Associated Press (Nov. 9, 2011)

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