Neighborhood Blogs Offer New Way to Reach Buyers

December 16, 2011

More real estate professionals and developers are finding that in reaching today’s home buyers, it’s not important to just sell the qualities of a home but also the neighborhood. As such, more real estate professionals are setting up special neighborhood blogs geared to highlighting the benefits of the surrounding area. 

For example, Lori Ordover marketed a condo building in New York by setting up a neighborhood blog that highlighted the nearby attractions to the condo, including profiles of local businesses, guides to the neighborhood, and a panel discussion on the financial district’s future. 

Such “meet-the-neighbors” blogs can help acquaint buyers with an area, an article in The New York Times notes. 

The neighborhood blogs may highlight nearby businesses and reveal distances to schools, shopping, and parks as well as respond to questions from prospective buyers — which is what a blog for The Azure condo unit in New York city does. 

Some blogs may also serve to solidify the connection between a familiar neighborhood and the home. The Carriage House is located in popular neighborhood in New York, so marketers are using the blog to highlight the building’s connection to the area. The blog is featured on the Warburg Realty Web site, which markets the building, and also serves as cross-promotion for local businesses.

Source: “Why Building Blogs Are District Boosters,” The New York Times (Dec. 15, 2011)

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