4 Ways to Enhance Your Web Site

January 9, 2012

A good Web site can do some of the work for you to bring in new clients.  Tricia Andreassen, CEO and founder of Pro Step Marketing, recently highlighted ideas in an article at RISMedia about how to enhance your real estate Web site to make sure it’s serving as a lead generator for your business. Among her ideas: 

1. Have a strong MLS tool on your Web site’s front page. “Having an interactive search tool where the visitor can choose a specific town, price range, and even property type can be a powerful way to compel them to want to click-through and access listings,” Andreassen writes. “Having an IDX-integrated search on the home page eliminates the need for buyers or sellers to click-through three or four levels just to view homes.”

2. Make sure your visitors can contact you. Ensure you are the point of contact through easy-to-find buttons throughout your Web site, even when your Web visitors are searching the MLS from your site. Make it so they can easily click a button to access more information, schedule a showing, or share the listing with a friend or family member. 

3. Include social media features. Have icons to your Facebook wall or your Twitter account, and allow your Web visitors to easily share any information on your Web site via social media. 

4. Set up e-mail campaigns. Allow your Web visitors to sign up to receive more targeted information from you. “For example, let’s say you come across a great foreclosure deal and you want to let your foreclosure buyer pipeline know about it,” Andreassen says. “Have the tools so that you can e-mail the entire group within moments to let them know about the new listing.”

Read more of Andreassen’s ideas for enhancing your web site.

Source: “Marketing Messaging: 6 Strategies to Turbo-Charge Your Web site,” RISMedia (Jan. 8, 2012)

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