How Agents Are Investing in Their Business

July 5, 2012

Real estate professionals are investing in a number of tools to expand their reach to customers. 

According to a new survey by ActiveRain of 2,000 real estate agents, 63 percent of repondents say they have their own Internet Data Exchange (IDX) Web site, which features home listing feeds from their MLS. Their average expenditure on an IDX Web site is $75 per month, according to survey respondents. 

Additionally, 62 percent say they use tools that help them create comparative market analyses for clients (a $73 per month expenditure, on average), and 51 percent use customer relationship management software (a $46 average monthly expenditure) to help manage their customer leads. 

The survey also found many agents still use direct mail for their outreach too. Forty percent say they rely on direct mail ($108 monthly expenditure), while about 45 percent say they use search-engine optimization, blogging, and social media (a $47 average monthly expenditure) for their real estate marketing efforts. 

Also, 32 percent of respondents say they pay for online leads (a $155 monthly expenditure, on average).

Source: ActiveRain and “Most Agents Investing in IDX Web sites,” Inman News (July 3, 2012)