Are You Doing Enough to Justify Your Commission?

October 26, 2012

About 74 percent of the general public says real estate agents do not do enough to justify their commission, according to a new study conducted by the University of Central Florida’s Department of Psychology and Merge.

Real estate professionals report they are increasingly facing questions over their paycheck in a transaction. About 73 percent of sellers raised questions about real estate professionals’ commission after a listing is sold, and 64 percent of sellers often complained about the commission agents charge, according to the study. 

The study also asked hundreds of agents how often they updated their home seller clients on what they were doing with their listing. A third of respondents said they update their seller several times a week, just over a third said they provide updates once weekly, and 12 percent said they do so on a daily basis. 

Get some tips on how to better justify your commission to clients: Your Commission: Why You’re Worth It and 8 Ways to Justify Your Commission

Source: “Study: 74 Percent of REALTORS(R) do not Justify Their Commission,” Inman News (Oct. 25, 2012)