Children: Appealing to Your Littlest Clients

October 30, 2012

Real estate agents need to keep children in mind when marketing to families and should present more information than the number of bedrooms.  Try marketing not just the home, but also provide information about nearby parks and green spaces, compile data about local schools and sports programs, and link to recreation centers on their Internet sites. 

Additionally, agents should include low crime rate statistics in their marketing information, and get children involved in showings by pointing out spaces that could be used as media rooms or for crafting.  Overall, REALTORS® should keep in mind that they are marketing a lifestyle to the whole family.

Source: "Family-Friendly Marketing" Realty Times (10/29/12)

(c) Copyright 2012 Information, Inc.

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