Convert Site Visitors to Leads With Calls to Action

December 5, 2012

Real estate agents seeking to convert Web site visitors into quality sales leads should use call-to-action buttons to help visitors navigate the site and encourage them to click on a Web page or home listing.

The Snyder Group of Jupiter, Fla., includes several call-to-action buttons on each listing, which enable visitors to schedule a showing, request more information, print or bookmark the listing, or continue through to similar properties. These buttons offer a subtle way for agents to remind site visitors to take action.

Source: "Convert Site Visitors Into Quality Sales Leads With Call-to-Action Buttons," RealtyBizNews (11/29/2012)

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