Company Joins NAR's 'Tech Accelerator' Program

January 15, 2013

The National Association of REALTORS® and Second Century Ventures today announced BombBomb, a video e-mail marketing platform, as the first company selected for its REach™ accelerator program.

BombBomb’s patented technology is platform independent, meaning that video recorded on any platform can be sent and viewed in any platform. Video has exploded in the online world and been shown to have a positive impact on lead conversion, as well as to improve the efficacy of e-mail marketing in the real estate industry.  BombBomb makes it easy to create, send and track all the results of both traditional and video e-mails.  The technology allows users to embed, open and play videos in e-mail from any device.

BombBomb and its early investors plan to leverage the company’s REach™ program participation to accelerate its growth, particularly in the real estate sector. A recent NAR study showed that 90 percent of home buyers searched online during their home buying process and more than 70 percent of home shoppers use video to tour a home.

“Real estate is an industry of opportunity, representing 2.5 million jobs and 15 percent of the U.S. economy,” said Constance Freedman, NAR Vice President of Strategic Investments and REach™ Managing Director. “BombBomb represents exactly the type of companies the REach™ program was designed to support: a company with high growth, cutting edge technology, and one that delivers strategic benefits to the real estate industry.”

“We’re excited and honored to have been selected for the REach™ program,” said BombBomb CEO Conor McCluskey. “With approximately 50 percent of our customer base in the real estate space, we know that continued growth within this market is a vast opportunity. The REach™ program will be an important part of our ongoing growth strategy.”

Companies across the U.S. and the world may apply online for the REach™ program through Jan. 25, 2013. REach™ accepts companies at all stages of growth and will be particularly useful to those just now turning a focus to the real estate ecosystem. REach™ accepts six to 10 companies per year and will provide access to one of the world’s largest industries as well as access to NAR, one of the most powerful forces in that industry.

Source: NAR