The 5 Most Recognizable Real Estate Brands

February 26, 2013

Century 21 and RE/MAX are the most recognized real estate brand names, according to a survey of 1,204 U.S. adults by Millward Brown, a global brand research company. 

The company surveyed adults who had either bought or sold a home in the past two years, or who plan to buy or sell a home in the next two years. 

Of those surveyed, the following brokerage brands were the most recognized: 

  1. Century 21: 96%
  2. RE/MAX: 91%
  3. Coldwell Banker: 86%
  4. Prudential: 70%
  5. Keller Williams: 44%

Source: Millward Brown

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