Asking/Selling Price Gap Closing; Post to Web Free Pricing-with-Comps Info

February 27, 2013

A growing number of home owners are selling for an amount closer to their asking price, reports the Atlanta Journal-Constitution. Nationally, the average home sold for 98.3 percent of the sellers’ list price in December 2012, up from 97.1 percent in January 2011.

Be sure your clients achieve the same goal by posting to your Web site a free article from the REALTOR® Content Resource: “How to Use Comparable Sales to Price Your Home”. That’s just one of five free articles to help you answer sellers’ common questions now available in the February “Land Lots More Listings” article package.

You can also add to your e-newsletter (or post to your Web site, blog, Facebook page, or Twitter feed; e-mail; or brand, print, and hand deliver) any of the nearly 1,000 other free home listing, selling, and ownership articles always available. Just search the REALTOR®  Content Resource by keyword or topic for other content ranging from home improvement and maintenance to taxes and finance.

While you’re adding REALTOR® Content Resource materials to your marketing communications, be careful not to download photos or videos on the site. The REALTOR® Content Resource doesn’t have permission to allow others to use them, and owners of the images actively search online — and charge violators for — unauthorized uses. Learn more in the Reprint Rights Policy.

The REALTOR® Content Resource is brought to you by the NATIONAL ASSOCIATION OF REALTORS®. With it, you can download free home ownership content from HouseLogic to your marketing materials.

HouseLogic is a comprehensive consumer website — from NAR— geared to helping home owners make smart decisions to enhance, maintain, and protect the value of their home.