Open Houses Draw 46% of Buyers; Free Website Copy Lists Prep Tips

March 18, 2013

Almost half—45% to be exact—of all buyers used open houses as a source in their home search process, according to NAR’s 2012 Profile of Home Buyers and Sellers. And the biggest weekend for open houses—April 20 and 21, when thousands of REALTORS® will participate in the Nationwide Open House—will be here before you know it.

Start getting sellers ready today. Post to your website a free open house preparation timeline from the REALTOR® Content Resource. It’s one of five free articles now available in the March “Looking to List? Get Your Home Ready” article package.

You can also add to your e-newsletter (or post to your website, blog, Facebook page, or Twitter feed; email;or brand, print, and hand deliver) any of the nearly 1,000 other free home listing, selling, and ownership articles always available. Just searchthe REALTOR® Content Resource by keyword or topic for other content ranging from home improvement and maintenance to taxes and finance.

While you’re adding REALTOR® Content Resource materials to your marketing communications, be careful not to download photos or videos on the site. The REALTOR® Content Resource doesn’t have permission to allow others to use them, and owners of the images actively search online — and charge violators for — unauthorized uses. Learn more in the Reprint Rights Policy.

The REALTOR® Content Resource is brought to you by the NATIONAL ASSOCIATION OF REALTORS®. With it, you can download free home ownership content from HouseLogic to your marketing materials.

HouseLogic is a comprehensive consumer website — from NAR— geared to helping home owners make smart decisions to enhance, maintain, and protect the value of their home.