Dear Seller: Me, Me, Pick Me!

May 21, 2013

In a housing market characterized by a short supply of properties and by bidding wars, some buyers are hoping to get a competitive edge by writing sellers short notes about why they fell in love with a home and want to become its new owners.

Michael Citron, an agent in Florida's Broward and Palm Beach counties, says, "Money talks, but a letter gives a human element to an offer. Sellers want to sell to a buyer who they're comfortable with and can relate to."

Although finding the right buyer can make people feel better about selling their home, experts say these letters will do little to help a buyer's case if the offer is significantly lower than competing bids.  Moreover, lenders care little about such letters and only want the highest price and earliest closing possible.

Source: "Pick Me, Please: Homebuyers Writing Letters to Sellers," South Florida Sun-Sentinel (05/17/13)

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