Growth of Video, Photo Sharing Raises Online Bonding

November 1, 2013

Are you sharing videos and photos on your social networks? If not, you may want to do it more, according to a new Pew Research Center survey.

The survey finds that video and photo sharing is growing more common on social networks and serves as a way to add to your “storytelling and social bonding” with other Internet users.  

Forty-seven percent of the American public say they share photos or videos they’ve found elsewhere online (up from 41 percent last year). Fifty-four percent of Internet users say they’ve posted original photos or videos to their web sites (up from 46 percent last year). 

“Sharing photos and videos online adds texture, play, and drama to people’s interactions in their social networks,” says Maeve Duggan, author of the report. “Pictures document life from a special angle, whether they relate to small moments, personal milestones, or larger news and events. Mobile connectivity has brought these visuals into countless lives in real-time. This all adds up to a new kind of collective digital scrapbook with fresh forms of storytelling and social bonding.”

The study found that mobile apps – such as Snapchat and Instagram – have made photo and video sharing more easy. Eighteen percent of cell phone owners say they use Instragram and 9 percent say they use Snapchat. 

Source: “Photo and Video Sharing Grow Online,” Pew Internet (Oct. 28, 2013) 

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