As 2014 Approaches, How Should You Adjust?

November 6, 2013

Real estate agents hoping to spruce up their marketing should focus on visuals -- whether video or static images -- to engage consumers.

Given that real estate is a visual business, agents have plenty of visual content to post on Pinterest, Instagram, Vine, and other social media platforms, and that content also is important for inbound marketing strategies.

Blog posts can be linked to white papers or used to create e-books with helpful tips, which can boost search engine optimization strategies, help position agents as thought leaders, and build trust among prospective clients.

Additionally, agents need to capitalize on client satisfaction by encouraging clients to write reviews about their experiences.

Ultimately, agents should ensure that their marketing strategy fosters relationships with prospects and supports their business goals.

Source: "Realty Marketing Tips, Trends to Consider in 2014," Hartford Business Journal (11/04/13)

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