Buy This Home, Get a Free Rolls Royce

November 18, 2013

The buyer of a Boca Raton, Fla., mansion not only gets the largest home in the area at 16,000 square feet, but the real estate agent is also offering up a free, limited-edition Rolls Royce to sweeten the pot. 

Listing agent Senada Adzem describes the $12.75 million mansion, known as “villa Bella Lago,” as reminiscent of “The Great Gatsby” or an old Hollywood-style estate. The waterfront mansion boasts seven bedrooms, two gourmet kitchens, a nine-car garage, and a private marina with room for two yachts. 

Adzem says that the buyer of the property will receive a limited-edition Rolls Royce Phantom. The car is valued at $450,000, and there are only 12 of them in the world. The buyer will have to pay the full asking price, however, to get the car.

Adzem told the Sun Sentinel that the car was thrown into the deal not as a marketing gimmick but because the seller, who uses the property as a vacation home, wanted to speed up the sale of the home. 

"It's a very unique perk," she says. "Even the uber-wealthy like great perks."

Source: “Real estate agent giving away Rolls-Royce with purchase of $12.75 million mansion,” WPBF-News (Boca Raton, Fla.) (Nov. 15, 2013) and “Real Estate Notebook: Boca Home Owner Offering Rolls Royce as Part of Sale,” Sun Sentinel (Nov. 16, 2013)

Read more

Examining Enticements: The Risks of Oversweetening
Sellers Sweeten the Deal to Attract Buyers