Agent Hires Homeless Man to Market Business

January 6, 2014

In an unusual advertising move, a Denver real estate broker hired a homeless man to help advertise his business, Fox31 Denver reports. 

Chris Rezac had been standing along a road in the city, holding a sign that read: “I’m cold. I’m homeless. I’m hungry. Spare anything.” Real estate broker Joe Manzaneres hired the man to hold a sign up that says: “No need for your cash! I’m sponsored by Joe Manzanares.” The sign also includes the contact information for Manzanares’ brokerage. Manzanares gives a paycheck to the man every day for holding the sign. 

“I’ve been sponsored by RE/MAX,” says Rezac, who adds that he’s no longer heckled by drivers. “This is a guaranteed paycheck everyday.” 

Mazanares told FOX that hiring Rezac was more than just paying for marketing but “kind of like a sponsorship. I want to try and help him find a job.” Mazanares has also helped Rezac buy new clothes, meals, haircuts, and is even nearing finding him a home. Mazanares is reportedly working with the Denver Homeless Coalition to see if there is a way to expand the sponsorship idea. 

Source: “Realtor hires homeless to help them and his business,” FOX31 Denver (Jan. 2, 2014)

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