How Much Is That Doggy Worth in Your Marketing?
March 4, 2014
Many real estate agents use photos of themselves and their dogs to market their services, but there are several mistakes they must avoid when it comes to "doggy marketing."
To avoid seeming all about themselves, agents shouldn't put pictures of themselves or their dogs on their home pages, relegating them to the "about" page instead. And because consumers want to know what's in it for them, agents also should avoid simply putting their dog's picture on their marketing materials.
However, it is OK to incorporate dog photos when they align with what matters to sellers, such as highlighting an expertise in handling pet-related transaction issues.
Or agents can take their dogs with them as they roam the neighborhood to make themselves more approachable, and they can even dress their dogs in a company t-shirt. Additionally, agents can stress their passion for animals and meet like-minded prospects by volunteering for animal-related organizations or using Meetup.com to find or create face-to-face meetups with other dog lovers.
Source: "Doggy Marketing in Real Estate: Do's and Don'ts for Agents," Inman News (March 3, 2014)
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Updated: June 20, 2018