Franchise Kicks Off Spring With 'National Open House'

March 28, 2014

Better Homes and Gardens Real Estate is sponsoring a national Open House Weekend March 29 and 30 to lure more buyers out for the spring-buying season. Real estate professionals from across the country affiliated with the franchise will be opening their listing’s doors to potential home buyers.

The franchise has been promoting the Better Homes and Gardens Open House Weekend via a Facebook-based sweepstakes. The sweepstakes allows consumers to participate in a social scavenger hunt by finding and liking photos of BHGRE Open House signs hidden throughout the franchise’s Facebook page for a chance to win $500. Also, consumers who attend an open house and who snap a photo of the BHGRE open house yard sign and post it to Facebook will be entered to win $2,500.

“What better way to showcase a new listing and impress those home owners than by participating in the BHGRE Open House Weekend?” writes Amy Chorew, vice president of platform development at Better Homes & Gardens Real Estate.

Source: “BHGRE Open House Weekend – March 29 and 30,” Better Homes & Garden Real Estate’s Clean Slate Blog (March 13, 2014)

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