NAR, Realtor.com® Team Up to Launch Mega-Campaign
April 8, 2014
While REALTORS® have long been touted as the most reliable experts in the real estate industry, that message is about to descend on consumers in a much louder, more unified way, as the National Association of REALTORS® and realtor.com® prepare a joint media blitz calling attention to the power of the REALTOR® brand.
For the first time, NAR and realtor.com® are joining forces to launch a nationwide campaign highlighting the incomparable value that each brings to the table when helping Americans make the biggest financial decision of their lives — buying, selling, or investing in a home. The joint effort will combine the individualized marketing campaigns of NAR and realtor.com® into a more coordinated branding effort that includes national television and radio advertisements for realtor.com® starting this summer. The goal, both organizations say, is to combine the influence of each to reach a far broader audience than before.
This will be the largest cooperative action between NAR and realtor.com® to date, with both investing a “significant marketing commitment” to the effort, the organizations say. NAR and realtor.com® executives say that the campaign underscores the organizations’ deep commitment to one another to grow their partnership and bring accurate, trusted information to consumers.
“REALTOR® is the most trusted brand in real estate, and realtor.com® represents the best of our profession, with a commitment to accuracy, timeliness, and professionalism that no other brand can match,” says NAR President Steve Brown. “While others applaud themselves for simply talking about the issues, REALTORS® actually take action to protect consumers’ interests. Working together, REALTORS® and realtor.com® will continue to make ‘home happen’ in every sense of that vision.”
Steve Berkowitz, CEO of Move Inc., which operates realtor.com®, echoes Brown’s commitment. “When it’s time to get serious about homeownership, consumers turn to Realtors® for unparalleled expertise and support in the biggest financial decision of their lifetimes,” he says. “Realtor.com® provides the same trusted experience for consumers in the online research phase of their real estate search. We are helping consumers understand that our organizations are working closely together like never before to bring the power of our trusted resources to buyers and sellers.”
—By REALTOR® Magazine
Updated: July 01, 2020