Should Your Listings Be in 3-D?

October 7, 2014

Technological advances are promising consumers a more in-person, lifelike view of a home without ever having to step foot inside — through the use of 3-D listing tools.

Matterport has gained particular notoriety, offering the $4,500 Matterport Pro 3D Camera, a cloud-based service where you can upload your images to be automatically configured into a 3-D model, and a portal that allows you to store and share your 3-D models with clients. Real estate brokerage Redfin announced a partnership with Matterport in August, becoming the first national brokerage to implement the 3-D technology. Over time, Redfin plans to convert all of its active listings — starting with those in its hometown of Seattle — to 3-D models using Matterport.

"Buyers are always looking for more information, and there's only so much we can give them with informational fact sheets and 2-D photos," says Bree Al-Rashid, managing broker of Redfin's Seattle operation. "It's great that [Matterport] allows us to give them more information. It's a big differentiator from other agents and brokerages, and it's just plain cool."

But there's much more to capturing 3-D listing data than a simple point and shoot with the camera. Which clients should you target with 3-D listings? Are there certain properties that look best in a 3-D rendering? Does marketing 3-D listings differ from marketing traditional listings?

We've got all those answers and more in our technology coverage: "3-D Listings From Every Angle."