REALTOR® Behind the Ice Bucket Challenge

November 4, 2014

The ALS Ice Bucket Challenge will go down in history as one of the most successful grassroots movements for charity. Its success is staggering: More than $100 million was raised in two months to benefit research for sufferers of amyotrophic lateral sclerosis, one of the most underplayed and misunderstood diseases.

You'd think it must have taken a team of marketing geniuses to get the whole world involved in raising awareness of something most probably had never even heard of before.

All it really took was a REALTOR® and her family.

Meet Nancy Frates, an agent and trainer with Keller Williams Realty in Beverly, Mass., who helped propel the Ice Bucket Challenge to a global phenomenon. Her son, Pete, who was diagnosed with ALS in March 2012, has become the face of the movement because of his unending efforts to spread the message across social media far and wide.

The day Pete was diagnosed, the Frates family set out to form a team that would rise to the challenge of finding treatment for this debilitating disease. Since that day, Nancy has gone to the ends of the earth to help save her son and everyone else who suffers from ALS. And it's, in part, because of her efforts that the world has come so much closer to a cure.

Read about Nancy's road from anguished parent to leader of a cause, and don't miss her during the General Session at the REALTORS® Conference & Expo in New Orleans, where she'll be on hand.

—By Graham Wood, REALTOR® Magazine