Get the Timing Right for Your Open House
March 26, 2015
The go-to day for open houses is not surprisingly on the weekend, and Sunday is the clear winner in popularity. Open houses across the country are over more than two times as likely to take place on Sunday than on Saturday, according to a new Trulia analysis. The online search portal looked at all of the listings with open houses in that were posted to the site in 2014.
Master the Open House
Some findings from the study:
- Weekday open houses: The Western region of the U.S. holds more weekday open houses than other parts of the country. More than 11 percent of open houses in the West are held on a weekday, compared to only 9 percent in the South, 8 percent in the Northeast, and 5 percent in the Midwest. The most common weekday for open houses is Friday—except in the Northeast where Thursday preferred.
- Timing: Noon to 2 p.m. is the most popular time slot for an open house in general. For Saturday and Sunday open houses, a start time of 1 p.m. was the most common.
- The "Church effect": The church-going crowd may also influence the timing of open houses. Nearly 71 percent of Sunday open houses took place in the afternoon compared to 51 percent of Saturday open houses. Open houses on Sunday were more than twice as likely than Saturday open houses to start at 2 p.m. The Trulia study found that the “church effect” may be greatest among Southern metros. The areas with large evangelical concentrations were nearly three times as likely to hold open houses in the afternoon on Sunday as on Saturday, as well as more likely to have open houses that started at 2 p.m. or later.
Source: “Why House Hunters Should Skip Sunday Brunch,” Trulia Trends Blog (March 24, 2015)
Updated: February 14, 2020