Facebook Rolls Out 3-D Video Capability

September 24, 2015


Now you can show off your real estate listings in 3-D on Facebook.

The social-networking giant announced Wednesday that its news feed now supports 360-degree videos on the Web and Android smartphones. Apple's iOS will be getting the added feature in the coming months.

Facebook collaborated with Oculus, a virtual-reality headset maker it purchased for $2 billion last year, in bringing the technology to its site. Mobile users are able to swipe a 360-degree video on Facebook or just tilt their phone to view the content from different angles. On the Web, users can drag the video with their mouse to view more angles.

"On the phone especially, slowly turning around and tilting your device up and down to watch a scene as it's playing is a really cool experience that takes you somewhere else," says Chris Cox, Facebook's chief product officer. "It's the kind of thing that you run over to show someone else the moment you first see it."

Facebook has been putting more weight on video lately. Facebook CEO Mark Zuckerberg made comments in July that "immersive 3-D content is the obvious next thing after video." About 1.5 billion users view Facebook's news feed every month.

YouTube, one of Facebook's chief competitors, has been supporting 360-degree videos since March.

Source: “Facebook Launches 360-Degree Videos in News Feed,” Forbes.com (Sept. 23, 2015)