NAR Inks Tech Agreement with Upstream

November 5, 2015

Today the National Association of REALTORS® and REALTORS Property Resource® signed a technology agreement with Upstream to develop a cross-industry platform for real estate data entry, collection, and distribution for real estate brokers.

Upstream will create a single entry point for brokers to manage property data, offering distribution to MLSs, publishers, and vendors. The aim is to save brokers time, effort, and expense while at the same time empowering them to surface more accurate, consistent data.

Another goal of Upstream is to give brokerages of all sizes more control over the security, licensing terms, and distribution of their listing data. The hope is that a streamlined system will also offer a better consumer experience for home buyers and sellers. 

“As leaders in organized real estate, NAR and RPR have looked forward to the opportunity to work with the brokerage industry for many years on an initiative that truly can be thought of as ‘game changing,’” says Chris Polychron, president of NAR. “This initiative will be done in full collaboration with the real estate brokerage and franchise community to deliver a high-value benefit to companies of all sizes nationwide, ultimately benefiting NAR’s one million-plus members.”

Upstream and RPR's agreement officially launches the initiative that has been a hot topic of conversation since May, when NAR’s Board of Directors allocated significant resources to fund the technology building phase and initial deployment via RPR. The current agreement was approved by the Upstream’s board on Oct. 28. The board will continue to oversee the project, while RPR will be responsible for development, implementation, operations, training, and support. NAR and Upstream will provide marketing and communications for the project.

Upstream is in the process of hiring an owner’s representative to work directly with RPR while simultaneously conducting a search for a CEO to head the company. Beta testing is expected to begin in multiple markets in the second quarter of next year, after which Upstream will be made available to all brokerages nationwide.

— By REALTOR® Magazine