9 Highlights From NAR's Board Meeting
November 17, 2015
The Board of Directors of the National Association of REALTORS® approved a partnership between the association and zipLogix to provide a national forms and transaction management benefit to all NAR members.
The meeting closed out the 2015 REALTORS® Conference & Expo in San Diego. Some 18,000 REALTORS® and guests attended the conference, which includes several days of education sessions, forums, and committee meetings, along with the trade expo.
Read more: New Member Benefit: Real Estate Forms
At the meeting, the board heard reports on a number of NAR initiatives and successes. In advocacy, NAR's recent Call for Action on guarantee fees was the most successful CFA in the association's history, with almost 19 percent of the association's 1.1 million members nationwide responding. The CFA, which is still in effect, asks members of Congress not to use funds generated from guarantee fees to fund federal initiatives that aren't related to housing. Fannie Mae and Freddie Mac use the fees to manage their home mortgage credit risk.
Free Forms Benefit From NAR
The new zipLogix benefit means members will get free access to various forms libraries of zipLogix Plus, as well as zipTMS, the company’s transaction management system, which has unlimited document storage. In areas where local and state associations license their forms to zipLogix, REALTORS® will have free access to local and state forms libraries.
Consumer Advertising Campaign
The board also heard a report about the new “Get REALTOR®” advertising campaign. The campaign, which focuses on millennials, is currently in production. A social media campaign was kicked off at the San Diego meetings, and television spots will begin airing in February 2016.
The board heard a report from Dale Ross, CEO of REALTORS Property Resource®, on its new partnership with UpStreamRE to create a single platform for uploading and managing listing data. The platform is under development and will undergo testing next year in selected markets.
Learn more on UpStreamRE on the The Voice for Real Estate news program.
Bob Goldberg, president and CEO of the REALTORS® Information Network and a senior vice president for NAR, reported that the .REALTOR top-level domain is one of the ten fastest-growing TLDs in the history of the Internet. NAR will launch the .realestate TLD in 2016.
Move Inc., which operates realtor.com®, plans to put advertising support behind its new RealRatings service in the first quarter of 2016, Move executive vice president Luke Glass reported. Glass said realtor.com® traffic is at record levels and that videos with ad spokesperson and actress Elizabeth Banks, intended to generate engagement with the site, have proven very popular with viewers.
The board voted to support the development by Congress of a private market for flood insurance as an option for home owners who lack access to affordable coverage under the National Flood Insurance Program. NAR will also support reauthorizing, building on, and improving the government-run program, not phasing it out or replacing it. Flood insurance is required for a federally related mortgage in 20,000 communities nationwide, and while the private flood insurance market is growing, the NFIP is the only alternative for most of these communities. Congress will consider reauthorizing the NFIP next year and has until Sept. 30, 2017, to do so.
Military housing support
The board approved a resolution in support of a federal Basic Allowance for Housing that aims to ensure that members of the military who do not live on military facilities receive a fair amount of money to cover their housing expenses. The resolution positions NAR to engage in discussions about the importance of the housing allowance system as some lawmakers consider changing the system to save money.
Digital Millennium Copyright Act
The board adopted a policy statement that underscores the importance of complying with the safe harbor provisions of the Digital Millennium Copyright Act to protect REALTORS® and MLSs from copyright infringement liability.
NAR presented Distinguished Service Awards to two REALTORS®: Cynthia Shelton of Orlando, Fla., and Jean Crosby of Rockford, Ill. NAR members nominated for the award have shown exceptional meritorious service to the association for at least 25 years.
The 2015 William R. Magel Award of Excellence for Association Executives went to Diane Ruggiero, chief executive officer of the Kansas City Regional Association of REALTORS®.
Finally, the board passed resolutions honoring longtime REALTORS® Ebby Halliday and Donald Henry Mason, both of Texas, who passed away in 2015.
Updated: April 18, 2019