Best Tips For Brokers Helping Agents
December 31, 2015
This year, REALTOR® Magazine launched the Broker to Broker initiative, a program that provides information geared towards broker-owners and managers of real estate companies. We've published 119 articles in this new section, and found the most highly read pieces focused on how brokers can best support their agents.
Whether it's helping agents give a fantastic listing presentation or making sure they understand market data well enough to handle nearly any objection, brokers want to help agents do their best. Here’s another look at the top trending Broker to Broker articles in 2015.
Real estate broker and coach Lee Davenport penned our most popular Broker to Broker story this year, in which she shares a sales meeting exercise to help agents analyze and hone their listing presentation skills. These 11 questions provide fodder for group discussion, and help agents become more intentional about their presentations.
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“When it comes to setting a home’s asking price, it’s easy for logic, reason, and facts to fly out the window,” says Sammer Mudawar, owner of RE/MAX Prestige in Orange County, Calif., in his March 2015 Broker to Broker article. With emotions in mind, Mudwar shares three common seller hurdles with tips for training agents on how to overcome them.
Not only are brokers looking to support their agents, they're also looking to recruit the right salespeople. In this February Broker to Broker article, Tom Ferry provides four questions to ask new agents, and four to ask experienced agents to make sure the real estate pro will be a good fit for your agency.
Negotiation expert Barry Elms knows how important this skill is to brokers. It’s the job, he says of experienced owners and managers “to develop effective strategies for agents and build contractual relationships that ensure mutually satisfying deals and successful careers." From research and information to credibility and delivery, review these tips from his July Broker to Broker article for ensuring a smooth agreement process.
Updated: June 22, 2018