Move’s New Industry Relations Chief Is Ready to Take on Disruption
January 15, 2016
The dynamism of the real estate industry is largely defined by the strength of the longstanding relationships among brokerages, MLSs, and REALTOR® associations. Move Inc.’s recent hiring of Suzanne Zinn Mueller as senior vice president of industry relations signals an important opportunity to build and strengthen those vital connections. Mueller joined Move, operator of realtor.com® in December after a decade as a marketing executive with Coldwell Banker Bain in Seattle, the last seven years in the brokerage’s top marketing role.
She spoke with REALTOR® Magazine about her new job and goals for the industry’s fastest-growing real estate services website.
“I am excited about the direction we’re moving,” Mueller says, referring to the changes that have taken place at realtor.com® since News Corp acquired Move in 2014. “Our efforts to increase our brand recognition and leverage News Corp’s media platform and editorial expertise have helped drive a dramatic increase in consumer visits. As of September, we saw year-over-year traffic on realtor.com® grow by 43 percent. Today, realtor.com® is the fastest growing real estate services destination and our visitors are more engaged when they visit our site. This is a phenomenal message for me to take to the industry audience.”
The company continues to innovate. “We are working on technologies that will help drive consumer engagement and connections and help REALTORS® grow their business and their relevancy in this age of disruption,” she says. Without revealing specific plans, Mueller says, “We have some pretty exciting developments in the customer relationship life cycle. We’re looking forward to bringing those to the industry soon in a holistic way.”
View the full interview with Mueller here.
Updated: June 20, 2018