Virtual Staging: For or Against?

January 19, 2016

Plenty of surveys have shown the importance of photographs and videos online as a way to lure potential home shoppers. But if your listing lacks the photo-perfect quality, should you virtually stage it?

Virtual staging is using technology to remake empty rooms into furnished, staged ones. It can help clients visualize what otherwise would be a blank canvas and help better grasp furniture placement and making a home more inviting. It can also allow you to help buyers visualize a space better by swapping out any wall colors or make any upgrades, such as to the kitchen.

Numerous companies now offer virtual staging services, allowing you to download a digital photo of your listing and then letting the company’s team of designers enhance it. The company then e-mails you back the photos for you to place on the MLS. It tends to cost less than traditional home staging too, between $200 to $400 (depending on the company and photos).

Virtual staging has been growing in popularity among real estate professionals, but agents warn it’s important to disclose on the MLS and company’s site if the property has been virtually staged.

“You don’t want a potential buyer to visit a vacant home and be caught by surprise,” according to a recent blog post by American Home Shield Home Warranties.

Source: “What You Should Know About Virtual Staging,” RISMedia (Jan. 17, 2016)