4 Ways to Reuse Your Online Content

February 19, 2016

Finding time to produce original content for your real estate blog, social media channels, videos, infographics, and other online marketing materials can be a real struggle. One way to save time when creating online content is to develop one compelling piece of content and re-use it in different ways in all of your online marketing.

Matthew Bushery from Placester recently shared examples of how agents can re-think their online content strategy to make the process less time-consuming and more engaging for prospective clients.

He used "8 Essential Tips for Home Buyers" as his content example, but you can also develop content that shows your community knowledge or local market statistics, you can offer staging and home improvement tips, or highlight a recent important piece of economic or housing news that will show clients you're knowledgeable about the market.

But how can you really turn that one main idea into tons of content? Here are a few examples from Placester.

Create an infographic: With the information you've already researched for your one big content idea, you can create an appealing and engaging infographic online in less than an hour, no graphic design degree needed. For beginners, Canva and Piktochart are inexpensive and easy options. 

The main thing to remember when designing an infographic is to make sure the information is easy to read. Don't go overboard with the graphics and colors. Keep it simple. Make sure to put contact and branding information at the bottom of the infographic so when it's shared online people know who made it.

In terms of the actual content, "You have a wealth of knowledge on countless facets of the industry...so simply jot down the most helpful and lesser-known ideas and insights your audience may not know, turn those ideas into copy, and order them in a manner that makes sense," Bushery advises.

Turn the infographic into blog content: The infographic's purpose is to highlight the key points of your research, and the corresponding blog entries are meant to expand on those points in detail. Highlight each point of the infographic in a separate blog post. For example, if your infographic has six different tips, there's six new blog post ideas. The key to blogging is to post consistently, so schedule your blog posts say, once a week, so your audience will want to keep visiting your blog.

Segment the infographic for social media: Rather than sharing your infographic over and over on social media, cut it up into pieces highlighting one fact or tip at a time. This instantly creates multiple social posts and also makes the information easier to understand since your audience can focus on one takeaway at a time.

Turn your infographic into a video: Use the content from your infographic as the basis for a video script. You can record yourself sharing this knowledge and research even with your smartphone. Make the video more engaging by adding the graphics from your infographic between talking segments. One thing to keep in mind with video is to keep it short.

Streamlining the online content process will not only help keep your online marketing efforts organized, it will free up a great deal of time.

Source: "How to Turn One Piece of Real Estate Content Marketing Into 10," Placester (Feb. 2016)