Steamy Listing Video Garners Attention

May 9, 2016

Does sex sell in real estate? A real estate video for a $12.5 million listing in the Hollywood Hills is getting attention not just for its posh property details but also for its steamy listing video.

In the video, a scantily dressed home owner lounges in bed, performs yoga poses, and swims in the lap pool before revealing her tattooed backside as she steps inside a steam shower. The woman walks around the 6,051-square-foot property as she prepares for an anniversary dinner with her female partner, who steps out of a Lamborghini at the end.

“This isn’t pushing the limits at all. This is normal life. So why not show it off?” Billy Rose, the listing agent with The Agency Rose, told Forbes about the video for 1709 Rising Glen Road in Hollywood Hills.

Rose told Forbes that The Agency wants to shake up traditional listing videos in the real estate industry with more videos showing the lifestyle a property can offer.

“We live in Hollywood,” Rose told Forbes. “We sell the Hollywood lifestyle. And there’s nothing risqué about a real estate [film like this] in LA.”

Source: “The New Real Estate Porn: Will This NSFW Video Help Sell a $12.5 Million Hollywood Hills Mansion?” Forbes (May 5, 2016) and “With Steamy Listing Video, Agency Hopes That Sex Sells Houses Too,” realtor.com® (May 6, 2016)