Master Bathrooms: Most Luxurious Spot in the Home?

July 20, 2016

A growing number of home owners are opting for more luxurious bathrooms over sprucing up other rooms in the house — even kitchens, according to the American Institute of Architects’ 2016 spending projections.

“The master bathroom is becoming a real point of focus, and since it’s one of the most used rooms in the house, it’s an opportunity to make a statement,” Beth Fisher, senior management director of marketing for the Corcoran Sunshine Marketing Group, told MarketWatch.

The majority of remodeling home owners spend between $5,600 and $13,000 on their bathroom remodels, according to But some home owners are willing to spend even more. One couple in Fairfax, Va., described to MarketWatch their master bathroom renovation that cost $35,000.

Architects surveyed by the American Institute of Architects say 29 percent of their clients are asking for a bigger bathroom, an increase from 25 percent a year ago.

“What we’re seeing now is master bathrooms and master bedrooms being almost the same size,” says Allison Greenfield, partner at Lionheart Capital in Miami.

The features enjoying increased popularity include such amenities as LED lighting (the most popular upgrade) to stall showers without tubs and doorless showers. Also, upscale shower fixtures with multiple heads and radiant floors are also growing in popularity, according to AIA surveys.

But how much owners stand to get back on these ultra-luxury bathroom redos is still in question. Remodeling Magazine’s Cost vs. Value report shows that upscale bathroom remodeling recouped only about 56 percent of its cost at resale time. However, to some home owners, that’s not the driver behind these remodels. Those owners just want a quiet sanctuary shut off from a 24/7 smartphone-dominated world, MarketWatch notes.

“In a 21st century home filled with technology, the bathroom is still almost 19th century,” says Frasier Patterson, who runs Bolster, a company that matches clients with architects and contractors. “There is something very calming about not being reachable.” 

Source: “The Master Bathroom Is the New Master Bedroom,” MarketWatch (July 14, 2016)