Old School Marketing Strategies That Still Work
September 12, 2016
You don’t need the flashiest technology to generate buzz today. Sometimes, old-school marketing is still the best way to bring in new customers. Forbes.com recently highlighted these marketing strategies from the past that are still effective for many businesses today.
Offer a promotional gift: “The concept of a free gift has always been a great way of making an impression on a customer,” writes Forbes.com columnist AJ Agrawal. “The fact that you’re giving out something for free is a demonstration that you appreciate your target market.” Need ideas? Check out 9 Great Giveaway Ideas or 9 Funny Gifts That Show Your Personality
Get a slogan: Help people remember you by having a catchy slogan. “Slogans are easily memorable and they may have an edge to them,” Agrawal writes. “A good slogan is an easy way to make your brand memorable both offline and online.” Read more: How to Create a Slogan for Your Real Estate Business
Keep using email: Some decry email marketing as archaic, but it still works remarkably well. “Email marketing remains one of the most effective ways of promoting your business,” Argawal notes. “Your mailing list is the only way you’re going to get a direct connection to your target market.” Learn how: Win More Leads in 2016 with Your e-Newsletters and 5 Ways to Build Your E-mail List
Source: “5 Marketing Strategies From the Past That Still Work Today,” Forbes.com (Sept. 9, 2016)
Updated: June 14, 2021