Agents Use VR as Hook for Broker Open House

November 21, 2016

Coldwell Banker Real Estate LLC in Northeast Ohio recently invited local brokers to view a new real estate listing, though they didn't visit the actual home. In a spin to the traditional broker open house, the real estate pros had the brokers put on virtual reality headsets and visit the house virtually.

Anthony Colantuono and Mike Crimaldi with Coldwell Banker Hunter Realty in Brecksville, Ohio, co-listed a $1.65 million property in Moreland Hills, a suburb in Cleveland. They invited brokers to tour the home in virtual reality at a restaurant that was 20 miles away from the actual home, and that happened to be more convenient for the other invited brokers.

"Agents are always looking for the next best way to market their homes, and virtual reality is it,” says Colantuono. “I'm now convinced. We more than doubled the amount of agents we would have normally had at a traditional open house. This type of exposure is critical. And while we would fully expect these agents to bring prospective buyers to the home itself, the agents now have an amazingly realistic view of the home."

The real estate pros got approval from the seller to have the home filmed so it could be VR headset compatible. They collaborated with Samsung, which provided the phones and the virtual reality headset for nearly 80 real estate pros to view the home.

"Through virtual reality, we were able to see each detail of the house without ever stepping inside,” says Crimaldi. “It is so realistic that many actually reached down to hold the railing as they virtually walked down the steps. It's a game-changer for real estate agents who potentially can use the technology to see dozens of listings in one sitting and provide even greater value to their clients.  "

Source: Coldwell Banker