5 Savvy Negotiating Tips to Share with Buyers
January 24, 2017
Anyone buying a property wants to get the best price. A smart offer can not only help successfully close the deal, but it can also earn you the gratitude and loyalty of your clients by saving them thousands of dollars, both upfront and over the life of a mortgage.
Read more: No One Wins in a One-Sided Deal
Here are five tips to put your home buyer in a better negotiating position:
1. Explain how to read the market.
2017 is likely to remain a seller’s market for the most part, though buyers are expected to have more choice in 2018 or 2019. Your clients should be aware of this so you can help set their expectations, says Brad L'Engle, a real estate attorney and loan originator with the L’Engle team at Guild Mortgage in Folsom, California. If demand is hot and properties are scarce, he says, urge your buyers who want to play hardball to think twice — or they may find their potential seller looking elsewhere.
2. Encourage buyers to be realistic about price.
The seller’s market means one of the toughest dilemmas you may have is figuring out how to counsel a buyer who has fallen in love with a house beyond their means. “I had one buyer who wanted to see a house that had come on the market at $385,000, even though the highest price she had been planning to bid was $375,000,” recalls Becky Lund, a real estate pro leading Team Lund at Lyon Real Estate in Fair Oaks, California. “The house was completed updated, with great views, just amazing, and I could see right away that it was going to get multiple offers.”
However, against Lund’s advice, the buyer was so excited that she decided to pull money out of her 401(k) to bump her bid up to $394,000. In the end, the house ended up selling for $415,000. “What I tell buyers is that if there’s an incredible house and you’re already at the top price you can handle, you’ll almost certainly be outbid,” says Lund. “And you can save a lot of time and emotion and frustration if you just move on.”
3. Discourage unworkable “lowball” offers.
The housing market has heated up in many parts of the country, so gently discourage buyers who want to get tough with the sellers. “We’re not in a market anymore where you can lowball somebody $20,000 below the list price,” L'Engle says. “I tell clients to look at the listing and selling prices in a given area to help determine what’s reasonable. If you’re a buyer, don’t lose your bid on a house to save $5,000.”
Lund agrees: “If you’ve found your dream house, do you really want to let it go for a $5,000 difference? Help your buyers think through doing something they’ll regret.”
4. Encourage buyers to do their homework.
L'Engle advises buyers to check the MLS to find out how long the house has been listed. If it’s been on the market longer than the average amount of time for your area, the seller may be ready to bargain. Any problems with the house? Disclosing this information is required by law.
5. Help your buyer get pre-approved for a mortgage.
Getting pre-approval on a mortgage means your buyers will know their price range and have a better chance at a smooth closing. “Any agent with experience and talent would not work with a borrower who has not been pre-approved by a lender, and preferably a lender the agent has worked with before,” L’Engle says. “Otherwise, your deals are going to fall apart more often than not.”
—Steve Evans is an award-winning journalist who has worked as a reporter for SNL Financial, the Richmond-Times Dispatch and also writes extensively about mortgages and home buying for MoneyGeek.com.
Updated: September 20, 2019