3 Ways to Generate More Leads This Spring

May 1, 2017

Are you on the hunt for more customers? Now that it's spring and people are emerging from winter hibernation, it's the perfect time to get in front of more leads. And you know the best way to convert them to clients is through a face-to-face meeting, so Better Homes and Gardens Real Estate's Clean Slate blog offers some ideas to achieve that.

Play a part in local events. From gardening shows to charity walks and music festivals, spring offers ample opportunity to meet people at local events. Attend or sponsor events to get yourself in front of your community. "Community events allow you to reach out, educate, and market to homeowners as well as potential home buyers," BHGRE notes. "Such events enable you to build rapport with prospects while branding yourself as the expert. Being active in the community also separates you from direct competitors, as you show your prospects that you are a real estate agent who goes above and beyond."

Attend garage sales. Sometimes, homeowners host a garage sale as a way to declutter prior to putting their house on the market. So by going to a garage sale, you could meet your next seller. Also, encourage your other clients to host a garage sale no later than a week after listing their home, BHGRE suggests. "Doing so will bring plenty of potential home buyers to the area to view the home and generate interest," the blog notes. Make marketing materials about the home available for visitors to the garage sale as well.

Tailor your email campaigns. Show clients and prospects you're the agent they need right now by providing content that's most useful for the spring season. Send tips about how to increase curb appeal after a long, hard winter, or warn customers of the top spring selling mistakes. "As long as your email and marketing campaigns are specific to the season and bring value to the prospects, you should see a positive response," BHGRE says.

Source: “Spring’s Here and so are a New Batch of Buyers and Sellers: 3 Tips to Identify New Prospects,” Better Homes and Gardens Real Estate Clean Slate blog (April 25, 2017)