Amazon’s Alexa Adds More Real Estate Skills

August 3, 2017

More companies are finding ways to integrate the rise of digital voice assistants, like Amazon’s Alexa, into showcasing real estate information.

Coldwell Banker is focusing more on voice-assisted devices after a consumer survey earlier this year found that 72 percent of Americans with smart home products want voice control. Voice Labs estimates there will be 24.5 million voice-activated devices shipped in 2017, which amounts to 33 million in circulation by the end of this year. 

Coldwell Banker rolled out this week its second skill for Amazon’s Alexa, the leader so far in digital voice assistant devices. The “Coldwell Banker Gen Blue News Skill” provides the latest company news and real estate industry trends.

Users can say “Alexa, open Gen Blue News” to hear the latest Coldwell Banker news and access additional resources through the Alexa app. The skill is listed under the Business & Finance category in the Alexa Skills Store.

This is the second skill that Coldwell Banker has developed for Amazon’s Alexa. Earlier this summer, the brokerage debuted the “Coldwell Banker Home of the Week” skill that gives users a look at the brand’s most exclusive listings via an audio recording.

Seventy-nine percent of brokers and agents surveyed by Coldwell Banker in June said they would be interested in a smart-home speaker, like an Amazon Echo device, that was equipped with Coldwell Banker news and insights.

"We've heard from agents that they are interested in voice-enabled technology and smart-home devices, so we wanted to make sure there was another Coldwell Banker Skill for Amazon Alexa available to help the community keep a pulse on the latest trends and breaking real estate headlines,” says David Marine, senior vice president of marketing for Coldwell Banker Real Estate LLC. “We're excited to work with Amazon again to create our second Alexa Skill and expand our tech offerings for agents."

Source: Coldwell Banker Real Estate LLC