A Familiar Brand Is Updating Its Look

August 22, 2017

In the months ahead, you’ll start to see RE/MAX offices, advertisements, and yard signs with a fresh, new branding identity featuring the franchise’s iconic hot air balloon with a modernized typeface. The refresh comes on the heels of the “Sign of a RE/MAX Agent” marketing campaign launched last year, which highlights and celebrates the work of real estate professionals.

“Our new look better represents the enthusiastic entrepreneurs who comprise our network,” says Adam Contos, co-CEO of RE/MAX. “Great brands evolve and RE/MAX is no different. We believe the updated balloon and wordmark will help our agents grow their business and give them an even bigger competitive advantage in digital, social media and mobile marketing.”

Pete Crowe, RE/MAX’s senior vice president of communications and marketing, calls the changes an “evolution” rather than a “revolution,” a first for the 44-year-old brand. The update also aims to appeal to real estate’s growing base of millennial-aged buyers and sellers. Millennials have made up the largest group of home buyers nationwide for four straight years, at 34 percent of all buyers.

“Buyers who are 36 years old and younger continue to purchase homes at a higher rate than other age groups,” says Crowe. “At the same time, real estate tools and technologies have drastically changed the way we help people buy and sell houses. The refreshed brand is a proactive move to continue to position RE/MAX agents as industry leaders for the home buyers and sellers of today and tomorrow.”

Source: RE/MAX, LLC